BISTRO BRANDING | STUDENT PROJECT · Brand Identity · Packaging Design Identity development for a new-wave Bistro + Cinematheque for the French film and culture lovers in Yaletown, Vancouver. The house hosts French film projections, cultural events, apéritif thematic nights and selected French cuisine is served and available for purchase at the bistro. The branding is inspired and created in honour of the famous filmmakers François Truffaut and Jean-Luc Godard, showcasing film strips and famous movie stills across the packaging and stationery system. Pastel colours inspired on the romantic French aesthetic are used to emphasize black & white images, and high-end gold details. The typographic elements are inspired by the movie script style combined with modernism. The logo is a modern, classy emblem that represents the community of film lovers inside a circle.