Business & Innovation, Fashion Marketing, Marketing, Advertising and E-Business
Over 5 years B2B and B2C marketing experience within the Québec, Canadian and Global market. Developed and launched marketing content calendars based on the sales and marketing strategies, monitored interactions, resulting in optimized brand awareness and increasing social media engagement rate. I enjoy developing attention-grabbing copy newsletter campaigns, homepage, landing pages, in-store marketing, packaging, flyers, digital and print ads, etc, leading to higher sales and fewer abandoned carts and returns.