Director of Sales for LAB Vancouver

  • Location: Canadian Second Language Institute (CSLI)
  • Job Code: 1951
  • Number of jobs available: 1
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Director of Sales  for LAB Vancouver 

 

 

Languages Across Borders (LAB)  is part of t he  LCI Education Network which is  p resent today on 5 continents, the LCI Education network has 23 higher education campuses and some 3,000 employees who train, each year, more than 17,000 students around the world. From one country to another, LCI Education favors the harmonization of its programs, which allows greater flexibility, better control over the quality of its services and a deeper respect towards the various cultures . 

 

LAB   Vancouver  is an award-winning language school located in the trendy district of Yaletown in downtown Vancouver. Since 1992,  LAB  Vancouver  has been Canadian-own and Canadian-run, providing quality and professional English classes for students from more than 95 countries, connecting  each and every  one to the world with English. 

 

Position Summary: 

The ideal candidate profile for this position is someone who thrives in a dynamic, fast paced and metrics driven environment; enjoys a challenge; possesses a strong achiever mindset and is motivated by ambitious goals. 

 

The Director of Sales  is responsible for motivating and leading a team of advisors representing  the major student markets for LAB Vancouver.  Reporting to  President of  LaSalle College Vancouver the Director of Sales  is  responsible for developing and operationalizing comprehensive and strategic marketing and sales strategies cognizant of target market identification and penetration, competition, country specific and global opportunities, targeted messaging  and aligned  tactics such as: pricing, advertising, promotions and events, that support the achievement of student recruitment activities within  LAB .   

 

Key Job Responsibilities: 

 

  • Develop a nimble and creative action plan to increase enrolment in the language school 
  • Build strong business relationships with agencies and negotiate all major contracts (in conjunction with the Campus Director , LCI Education employees  and the President) 
  • Represent the school at major events and with VIP agents both domestically and internationally, to develop relationships and grow diverse country enrolment 
  • Oversee global agent relations and communications and foster strong onshore agent relations that produce results 
  • Collaborate with internal stakeholders to continuously improve processes and the branding positioning of LAB both  within  the domestic and international market 
  • Develop metrics by country to achieve and monitor performance on an ongoing basis. Maintain records to track and follow-up on potential leads 
  • Daily, weekly, monthly, quarterly, and annual reporting  to provide data,  for  feedback and staff motivation  
  • Motivates a team of advisors to achieve targets and ensure admission advisors are trained in exemplary sales and relationship development techniques 
  • Maintain an understanding of competitive offerings and the market to recommend revision of program offerings and launch of new ones 
  • Provide guidance and direction into the social media campaigns for the language school 
  • Strategize, develop and maintains price and promotion details 
  • Drive the development and production of effective marketing materials and communication tools (web, pamphlets, etc.) 

 

Key Relationships: 

 

  • President, LaSalle College Vancouver 
  • LCI Marketing  and Global Admissions  team 
  • Director of LAB 
  • Admissions  and marketing  staff of LAB  

 

Job Requirements: 

 

Knowledge 

  • Bachelor’s degree in Marketing, Sales or Business supplemented by relevant and meaningful work experience in a related field. 
  • Previous experience working in a growth orientated sales environment with a demonstrated record of achievement. 
  • An understanding of working in global markets (within the language school sector an asset) 

 

Abilities and Attributes: 

·         Demonstrated leadership capability 

·         Can-do attitude; team builder and team player 

  • Plan, coordinate, monitor and motivate the activities of others 

·         Relationship builder with the flexibility and finesse to manage by influence 

·         Possesses superior verbal, written and listening skills; a skilled communicator 

·         Works independently, and effectively, under pressure and without supervision 

·         Proven skills in cross-cultural communication and understanding 

·         Ability to establish and maintain a positive relationship with international, local and internal clients and partners; 

·         Aptitude to be a disciplined leader and ability to take initiative, as required. 

 

Special Requirements: 

 

  • Experience working with recruitment agents (an asset) 
  • Proficiency in English is mandatory 
  • Command of a second language is an asset (Spanish, Portuguese, Japanese or Mandarin) 
  • Experience with CRM (Microsoft Dynamics, an asset) 
  • Availability to work evenings and weekends in order to participate in events or to communicate with people in different time zones 
  • The candidate must be able to travel abroad when required 

 

We subscribe to an Equality Access Program and invite women, visible minorities, ethnic minorities, Aboriginal people and people with disabilities to apply.  

 

Adapted measures or tools can be offered to people with regard to their functional limitation (physical, auditory, visual, etc.) or in connection with their disorder (learning, mental health, neurological disorder, etc.).

 

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