A new product for United Colours of Benetton

This project involved an idea of a brand new product for a fashion company and a best possible launch event development including magazine pitches, location, spokes people, special guests, etc. My idea was recycled colour pencils for United Colours of Benetton and the launch event would happen during a conference for sustainable production as a sponsorship support, and an exhibition of duplicates of art pieces created by publicly famous artists using the new pencils

The New Product

A sample slide from the report

Launch Event

A sample slide from the report

Drawing for Change

A sample slide from the report

Benefits

A sample slide from the report