Pure Balance Yoga

This wellness center wanted a clean and simple visual identity that was very gender neutral as to not alienate their male clientele. They wanted this identity to give a nod to the yoga background all of the practitioners share all while making sure not to allienate the Massage, Reiki, and Holistic Nutrition aspects of the business. I used the shape of the lotus leaf because of its traditional use in yoga and when turned on its side it can be seen as tree leaves. This was key in translating the environmentally friendly nature of the business which is important to the client.