Graphic Design. Logo and poster for a fictional snowboard outerwear company. DARE is a snowboard brand that puts its best effort in design and innovative technologies to enhance quality, performance and comfort. It addresses to snowboarders, pro riders, who want to dare their limits. The logo represents a snowy mountain which recalls the winter sport of snowboarding. The triangle suggests balance, strength and professionalism. Also, its geometry conveys its constant search for innovation and focus on the future. Indeed, its shape can also be interpreted as an arrow, which pushes the limits in order to reach its quest to find the perfect balance between innovation and functionality.