The goal was to use a concept product created by one of the class colleagues, make a brand and design a print advertisement poster. The concept was called Time Travel Record Player, a device that allows one to play old vinyls, cassettes, CDs and import all that to the internet to listen on mobile devices, since it would be also available as an app for those who want to take their music with the old sound of a vinyl needle in their mobile devices or even if they want to have a streaming of old songs. The project involved a research involving a target market, that would define the visual elements and the presentation of the product without even showing the device. The idea to be transmitted was the joy of listening to old song recordings the way they were made, with no remaster or auto tune and still offer it in a way that would make it easier for the current generation to transport this music in their phones or music players.
Final print advertisement poster
Version of the logo for clear backgrounds
Stock photo acquired for the project