Kinetic Typography Motion Graphics

This is a motion graphics lyrics video for the upbeat song called “The Mother We Share” by Churches. The song has a smooth electronic pop sound that gives the feeling of movement and space. The use of colours are important to imply the mood. Throughout parts of the song, subtle colours of blue recede in the background to give an atmosphere, while the warm glowing chorus advances in red. The choice of typeface is called “Code” to reflect upon a electric futuristic vibe.