BRIMIR

BRIMIR BRANDING, ILLUSTRATION, ART DIRECTION, PACKAGING DESIGN, TYPOGRAPHY, PHOTOGRAPHY The BRIMIR is a conceptual Canadian restaurant and boutique inspired by Norse mythology. Two main approaches were created to meet the challenge of this project: defining the name and logo and drawing the cosmic map of the Nine Worlds Tree—Yggdrasil. The name BRIMIR is part of a Scandinavian prophecy which predicts that at the end of everything a beautiful golden hall, full of endless food and drink will be created for people of good heart to enjoy forever. The shape of the font used for the logo resembled the lines of runes—a form of communication utilized by the ancient Scandinavians. The drawing of the Yggdrasil Tree was done in pencil from the interpretation and personal concatenation of its several historical versions. Two kits were created with nine items each, one for the boutique and one for the restaurant. The color palette of this branding is antique gold and black, but there are orange red and dark blue colors worn by the old Scandinavians on their clothes and jewelry. The main materials used for packaging are paper and wood, to reinforce the ancient Scandinavian theme feeling.

Graphic Design/LaSalle College Vancouver/sgno7ynvu8ucbge6tswbjw27wmbj1ise
Graphic Design/LaSalle College Vancouver/zl5q8v4lwnrdtjccqn3ua9t9bnijf2jx
Graphic Design/LaSalle College Vancouver/uay6otjjixx6154zzz1bsxvl36ysj73i
Graphic Design/LaSalle College Vancouver/7ywvs9idz98ign8yz4lryawl5yvktwmx
Graphic Design/LaSalle College Vancouver/sgno7ynvu8ucbge6tswbjw27wmbj1ise
Graphic Design/LaSalle College Vancouver/zl5q8v4lwnrdtjccqn3ua9t9bnijf2jx
Graphic Design/LaSalle College Vancouver/uay6otjjixx6154zzz1bsxvl36ysj73i
Graphic Design/LaSalle College Vancouver/7ywvs9idz98ign8yz4lryawl5yvktwmx