Samui Archipelago | City Branding

Samui Archipelago, including Koh Samui, Koh Tao, Koh Pha Ngan, and Ang Thong national marine park are located in the Gulf of Thailand. Samui is famous for diving and partying, and has been defined as Thailand’s second most popular vacation island. The concept of the logo is to represent the famous sunset scenery, a long-tail boat lays in front of the sun, combining these two elements to present the famous tourist attraction and a unique cultural object of Samui Archipelago. A set of ten icons were also created with the same design approach to bring a sense of cohesiveness to the brand.