Stop the Swipe

| Challenge | The Dr Martens brand has lost its connection with today’s digital youth subcultures. The subcultures that revolved around music and place don’t exist anymore. To become relevant, Dr Martens must reinvigorate their brand. | Solution | To revitalise the Dr Martens spirit of self-expression and rebellion the “Stop the Scroll” app prompts and rewards youth to disable their social media when it would otherwise impact their face-to-face social experiences. To help them stand for something better.

Arte y Diseño/LCI Melbourne/tqiw1nbdtwbf3ht3hywtpsybhh1p2sxo
Arte y Diseño/LCI Melbourne/tqiw1nbdtwbf3ht3hywtpsybhh1p2sxo