Hark

Brief: Create a new identity for this Japanese beer brewer's launch into the Australian market. Solution: The branding retains and celebrates eastern heritage, charm and idiosyncrasies to appeal to the target demographic. It was achieved through creation of Hark, a custom sans-serif typeface based on Japanese sci-fi posters and an immersive point of sale solution, using augmented reality.

Arte y Diseño/LCI Melbourne/6ywtxb11exypq0fn99pt90ns1bmmuzqu
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Arte y Diseño/LCI Melbourne/hn0ts14levp6z5hb2x8y9ltc2pl81vxh
Arte y Diseño/LCI Melbourne/oe9eivp3vyviodje7bgktjd3e7frl8oo
Arte y Diseño/LCI Melbourne/6ywtxb11exypq0fn99pt90ns1bmmuzqu
Arte y Diseño/LCI Melbourne/gbie81vqsahs30obujd5flvwm40yrmx1
Arte y Diseño/LCI Melbourne/ykz9nks5j39u1245kgc9k5qyypnrtgci
Arte y Diseño/LCI Melbourne/hn0ts14levp6z5hb2x8y9ltc2pl81vxh
Arte y Diseño/LCI Melbourne/oe9eivp3vyviodje7bgktjd3e7frl8oo