Genia Evelina

Genia Evelina

Diseño de Moda
LaSalle College | Montréal


The evolution of stories was the inspiration for this AW17/18 womenswear collection. The idea that storytelling is a necessity to the human experience and how it has served as a function. The design elements evolve with cross cultural and historical inspirations, by including a mix of patterns, colour, aesthetics and shapes.

The collection takes

Clientele Board

The collection takes a 'no-age' approach to targeting its clientele, as the the EV label believes strongly in the continued growth and desire to express oneself outwardly at any age without being put in a box. Instead it focuses on the personality and lifestyle of a woman who knows her worth. She is comfortable in her own skin, she does not rely on severe diets or any form of plastic surgery in attempts to slow the aging process, knowing that true beauty will never fade. She instead focuses on healthier approaches to keeping her body and mind happy.

Inspirational photos

Colour Palette

Inspirational photos which illustrate the colours of the collection.

Diseño de Moda/LaSalle College | Montréal/Illustrations


Knotwork embellishme

Detail Shot

Knotwork embellishment.