Sumac Technology is a high-tech company that produces electronic components for monitors that required a new brand identity. An important challenge of this branding was to communicate to the audience a sense of advance and progressive business due to the technology essence of the company. To achieve this result the logo was inspired by traditional electronic circuit boards. This was accomplished by using a simple geometric octagon, filled with a hexagon pattern, overlaid with green (circuits board’s colour) lines ending in circles (circuits). The shape of the logo also implements the letter ‘S’ in order to make an easy and fast connection to the Sumac Technology’s name. The dark background and minimalist design are also employed to convey a high technology impression.