Desiree Lydia Kisil

Desiree Lydia Kisil

Diseño Gráfico
LaSalle College Vancouver

L.E.A.S.H.

The rebrand of L.E.A.S.H. Animal Welfare Society was a project by volunteer. L.E.A.S.H. is a non-profit organization that helps save animals who are homeless, on death row, or who have been found abandoned. The owner of L.E.A.S.H. requested the new brand to be similar to the previous however, with a more updated look. Moving forward with the logo brand, a new brochure was also requested to be made up to give out to clients. The newly designed logo stuck with the original orange and brown colour L.E.A.S.H. had previously, however evolved into a much more playful, inviting and simple logo. Considering the company name, a leash is incorporated into the design and made into the shape of a bone making it not so obvious that it is a leash. The bone shape and the name of the company was designed in a thicker weight purposefully to make it easy for the company to put on many various items such as hats, t-shirts and blankets. The font choice chosen is a fun and rounded font making it look family friendly and inviting. The brochure designed is very simple making it easily legible for people to read and understand the importance of saving a dog’s life and adopting.