Bio Pro

This brand identity was created as a team oriented proposal for a local pharmacy in Vancouver. The challenges as an art director for this project were to translate the pharmacy’s philosophy while leading a team towards a conceptual design that shows the people oriented and friendly service of the pharmacy. The logo was created using the letters B and P that are transformed into a pill like shape within the negative space of the characters. Combined with the lettering, and due to contrast in colour the circles mimic a conversation between two figures, which translates the overall philosophy of the brand. The brand identity got incorporated on the pharmacy’s website as well as in print.

Diseño Gráfico/LaSalle College Vancouver/zvgjf9farhfbq6s0igslh2lwuwhqcp4k
Diseño Gráfico/LaSalle College Vancouver/ubpqh9kxqomm6o8mj6vinh4zejpck0ys
Diseño Gráfico/LaSalle College Vancouver/7bu8a9hwmugfk9wkvkmlkh33i4q31g5g
Diseño Gráfico/LaSalle College Vancouver/zvgjf9farhfbq6s0igslh2lwuwhqcp4k
Diseño Gráfico/LaSalle College Vancouver/ubpqh9kxqomm6o8mj6vinh4zejpck0ys
Diseño Gráfico/LaSalle College Vancouver/7bu8a9hwmugfk9wkvkmlkh33i4q31g5g