Top Shelfers is an exclusive cocktail lounge that distills it’s own spirits and bitters, while also offering cocktail kits and fashion accessories. The project involved the creation of an original identity, and the application of the brand to a variety of packages, menus, recipe cards, event invitations and business cards. The branding incorporates two contrasting elements, an informally drawn logo, and the culturally neutral patterning components. The hand done tilted martini glass logo is supported by the unofficial typography and consistent use of colour. Other uses of colour are meant to represent the different spirits and bitters. The structured patterns take inspiration from the fashion world, and are monochromatic in order to complement the colourful product.