Company Branding Project

Giardino, an Italian word meaning garden, is a balcony garden supply store based Italy. A new brand identity was created for Giardino to promote their products and sell the culture of Italy’s traditional balcony gardens. The main logo was inspired by an iron semi-circular window. A butterfly shape with lines and leaf adornments symbolize a combination of nature and culture. The package design elements were inspired by the architecture and garden culture of Italy, using a vintage balcony shape and flowers in hand drawing style. To identify products inside, each package has different balconies, flowers and conceptual names. All names are based on a symbolic meaning or function of the product. Corner frames on the front and back side decorate the package and create a vintage feeling. Directions and necessary information are included on the backside of each package. Light color patterns based on balcony railings fill the space elegantly on the left and right side of the packages.

Diseño Gráfico/LaSalle College Vancouver/mop8hhl5uan4r2t3nj49zkm9r33e5ic8
Diseño Gráfico/LaSalle College Vancouver/mmjvdf4pvyaqbqj9cl9zuqwv5xjs4nyz
Diseño Gráfico/LaSalle College Vancouver/gh7uppjt6c9dblwytcwecw5p5mz5epoj
Diseño Gráfico/LaSalle College Vancouver/xgdqu31eklr0b7vpv6rtac2p1o0bpd8s
Diseño Gráfico/LaSalle College Vancouver/w08wpnq1l7p33hay7la96ngyy1istdzx
Diseño Gráfico/LaSalle College Vancouver/t39p20fh1dko7cf5fcx922xvjehmckkv
Diseño Gráfico/LaSalle College Vancouver/mop8hhl5uan4r2t3nj49zkm9r33e5ic8
Diseño Gráfico/LaSalle College Vancouver/mmjvdf4pvyaqbqj9cl9zuqwv5xjs4nyz
Diseño Gráfico/LaSalle College Vancouver/gh7uppjt6c9dblwytcwecw5p5mz5epoj
Diseño Gráfico/LaSalle College Vancouver/xgdqu31eklr0b7vpv6rtac2p1o0bpd8s
Diseño Gráfico/LaSalle College Vancouver/w08wpnq1l7p33hay7la96ngyy1istdzx
Diseño Gráfico/LaSalle College Vancouver/t39p20fh1dko7cf5fcx922xvjehmckkv