Bath Goops

Watching animal test in Youtube is torturing. Inspired by the fight against animal testing, the designer created a campaign that uses packaging to raise awareness on the issue. Bath Goops is a cleaning kit for children. Each jelly soap comes with a toy inside to encourage kids to take baths. Each bottle contains 3 creatures that will be the child’s companion while they bath. The animal caught in the tube is a symbol for animal testing, which Bath Goops is trying to combat. The shape of the plastic bottle resembles a test tube. The action of opening and using the product encourages children to help release animals and fight against animal testing. The design style of this product is fun and colorful to attract children. The icon in each soap is a molecule shape to link the chemical use in animal testing. The length between molecules is up to the name of the troop. The logo is handwriting style text to bring more fun to the packaging