Honest Logos

Honest Logos is a design campaign based around the world’s most famous companies and how dishonest their logos are when representing them. Honest Logos instead, gives them a logo that truly represents what the company is all about. The logo of Honest Logos is a scale with the “H” and “L” on each side. The “L” which represents logos outweighs the “H” which stands for honesty. Companies will pay top dollar to create a logo that helps represents their company in a positive light, this is why the “L” outweighs the “H”. Deep research was done for each company to figure out how their logo came about and why they decided to use it as their identity. A new logo is created for each company that incorporates information from various sources. This new logo shows what the company is really all about. The logos are displayed on a clean gray background which is to help each logo stand out. The campaign is meant to draw attention to these companies and give the public the real perception of what these companies do and what they want.