This is my marketing I final project which is about analytical thinking of marketing strategies in shifting luxury brands so they can adjust into the desired target market continent. I have achieved the highest content's score for this project in class. I have received many of knowledges as well the depth of critical analytical thinking about the analytical marketing strategy part in shifting luxury fashion brand. I believe from this project, it can make me well prepared to contribute my work professionally and really hope can applicate my work in the future real fashion industry.