This project was developed to the Mestre Cervejeiro Group, the largest beer store franchise in Brazil to announce to specialized media the launch of their new product. After receiving the sketch and the directions, we developed all the parameters for the conclusion of the project. The packaging is composed of a box of cardboard layers, glued together and a belt with the name of the journalist who will receive the beer. We develop all the tools, materials and productions methods involved in this project.