Magazine Layout / Publication LIME is an art magazine, which features popular articles about art and design. The publication is based on a “tropical” theme intended to portray a sense of vibrancy, freshness and playfulness which reflects the magazine style. Throughout the interior layout, this style is represented via exotic colour palette, leaves, fruits, flamingoes and simple geometric shapes. Hand-drawn typography creative nameplate distinguishes it from other magazines. Shapes and lines were incorporated into the design aesthetic to create a visual path for the reader to experience a flow through the articles.