Scott Nenadovich

Scott Nenadovich

Arts et design
LCI Melbourne

Spell it out for the Kids

| Challenge | As part of the IAA Big Idea 2016, students were tasked to solve United Way Australia’s marketing issues of little brand awareness, very limited resources and competing with other charities. This would enable them to provide early years support to children at risk of vulnerability. | Solution | The campaign name ‘Spell it out for the Kids’ is based upon Fast-Moving Consumer Goods to ‘spell out’ their name grammatically correct during the 2018 Back to School Period to directly assist with early learning childhood outcomes. Additionally, each company donates $25,000 to join, and United Way Australia inherits 5% of sponsored product sales.

Arts et design/LCI Melbourne/szqf6m0dahyc8biqzfodv9gkcrtvwdsp