Radical Self-Expression

Trend analysis for S/S 2020 Name: Shan Xiao Magazine/Reader: Unplugged entity magazine/readers WGSN Trend: The Vision 2019: Part 2 – Free Style (Radical Self-Expression) FACTORS impact on consumers’ behavior (emotion, concern, need for action, reaction) Politics/economy: The web economy will become the mainstream in the future since the virtual currency has become very popular. In this case, the bitcoin has become a symbol of the future economy. However, our economy industry are not ready for this development since most people are still using cash. Consumer behavior As young people gradually become the mainstream of consumer groups. They would likely to choose lives in the moment lifestyle and sometimes they are not able to control their to buy things without consideration.This kind of shopping attitude is called consumerism. technology The technology and fashion design has mixed together and shown new effect. for example, Smart textiles Lights with fabric and fashion. Consumers may start to more attention on the garment textile with High-tech feeling. environment. As fast fashion has played an important part in the fashion industry in the different country. the issue of fabric pollution also has become an issue that should be a concern. In this case,the garment recycling program in the fashion industry in pretty urgent. Advertising Melaleuca: an ice cream advertising, it has used the women's social strategies of attractive men to represent that ice cream also has many layers of flavors. Movies/tv Kamikaze Girl: this movie has present the concept of urban couture. it has expression who we are and what we want to be.dress whatever we want to dress and don't care what others say. music The music "new rule" was inspired by the theme of "feminism." It also told young women should keep a distance from those who are bad to her. Dua Lipa said that she "will keep a distance from those who are not good for herself and set some new rules for herself", She writes this song. The song is telling other people that "women will take care of each other and we have mutual support". Arts/design/ architecture moonlight architecture has shown the young people's desire of change lifestyle. it not only brings us the high-tech feeling but also created an illusion reality. Celebrity personal style (no red carpet OR character) RIHANNA :"I love to play with silhouettes as well, but I think it’s important to make sure that you wear the thing that works for your body the best, and that’s flattering" subculture streetstyle Gothic lolita: it is kind of style has evolved into a widely followed subculture in Japan and the rest of the world. The lolita fashion was inspired by Western culture influenced and the book Alice in Wonderland. It has strongly influenced the young women and the teenage girl who want to be grateful, cute and special and dress differently than others.