BEER PACKAGING | STUDENT PROJECT · Character Illustration · Packaging Design The Fresh Gossip from No. 222 beer six pack, is inspired by Hotel Chelsea in NYC, once home of famous, extravagant artists. A unique character was created to match each six flavours of beer. Their stories are told through their names, colours and conversations as they conceptually relate to the type of beer contained in each bottle. The key to their room hangs on the bottle neck, inviting the user to come in and have a sip from the gossip happening around the extravagant guests. The outer container represents the hotel building, where each character can be seen through their window. The white minimalistic approach is intended to make the vibrant colours of the characters stand out.