TOWN BRANDING | STUDENT PROJECT · Brand Identity · Promotional Items Design · Website Design Marfa is a magical place in the Texas desert. Its unique identity comes from the crossroads of rural Southwest and modern art. Local activities include modern art, craft shopping and a mysterious light phenomenon under amazing starry skies. This branding development reflects the town’s crossroad of cultures. The logo is composed by a cactus representing the region’s vegetation, framing brackets symbolising modern art and the bottom icon, is an abstraction of the famous mysterious Marfa Lights. The colour palette is inspired in the desert sunset’s tones. The brand artwork is composed by patterns coming from the set of icons designed, retro-style lines and phrases evoking the crossroad of cultures. Combined with rough textures and halftone patterns, a rustic feel is brought to the overall modern look.