Georgia Maley

Georgia Maley

Arts et design
LCI Melbourne

One Girl

Challenge: Create an engaging campaign that broadens the reach of donators by encouraging them to pledge their birthday to One Girl. The campahin should be able to grow organically. Solution: With each donation, donators have the ability to leave behind a birthday message. Each message is printed onto a separate balloon which are all bagged up and sent out to the birthday person one week before their birthday so that they can use them for their birthday celebration.

Arts et design/LCI Melbourne/h1huoa8oqne13mc374wl9i2cd5yel8v9
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Arts et design/LCI Melbourne/lmzydzuobs4mr8qmeotfb8b64znjcx2h