A' La Mode

This line of flavoured ice cream toppings was inspired by Alexander Calder, mainly by his sculptures and mobiles. The project celebrates 150 years of modern art at the MoMa, and was made as a conceptual piece to be sold at the event. Every package features a depiction representing the different sculptures the artist created, combined with bright overlaying colours that interact with the typography. The fusion of large type with vibrant colours creates harmony and carries through the visual and functional balance of the mobile, while the white background of the packages maintains a clean, museum like aesthetic.

Design graphique/LaSalle College Vancouver/hg73hnln36tywzv8cipnjy0s7xc3huks
Design graphique/LaSalle College Vancouver/hg73hnln36tywzv8cipnjy0s7xc3huks