Tomer Vitebsky

Tomer Vitebsky

Design graphique
LaSalle College Vancouver

Top Shelfers

Top Shelfers is an exclusive cocktail lounge that distills it’s own spirits and bitters, while also offering cocktail kits and fashion accessories. The project involved the creation of an original identity, and the application of the brand to a variety of packages, menus, recipe cards, event invitations and business cards. The branding incorporates two contrasting elements, an informally drawn logo, and the culturally neutral patterning components. The hand done tilted martini glass logo is supported by the unofficial typography and consistent use of colour. Other uses of colour are meant to represent the different spirits and bitters. The structured patterns take inspiration from the fashion world, and are monochromatic in order to complement the colourful product.

Design graphique/LaSalle College Vancouver/wjcxzhcgjzxs2v6dnkeskww836j9s7db
Design graphique/LaSalle College Vancouver/pnv8gmojmxf8bqut2qpnewv5dszyt2ap
Design graphique/LaSalle College Vancouver/o9miyqw9zxyvl9t67g1meecukqzm74dh
Design graphique/LaSalle College Vancouver/cwcxcnqt0uth4ainy3y0jrgflltd4xkl