Theodore Wong

Theodore Wong

Commercialisation de la mode
Collège LaSalle | Montréal

Creative Works - Semester I

Compilation of creative works done over the course of my first semester at LaSalle College in Fashion Marketing.

My Colours

A student-created moodboad presenting choice imagery pulled from various digital sources. The moodboard expresses the student's personal branding colour palette which leads to the further development of other personal branding documents, including the student's Business Card + CV. Devised using Adobe Illustrator, attribution for each image has been embedded into the .ai file using the Attributes Panel; credits for the sourced imagery do not appear here in a visual sense, though are present nonetheless within the submited .ai version (Note* a .jpg has been uploaded to the LCI Education Network). In other words, the student claims authorship only insofar as the arrangement of imagery is concerned and identification of colour swatches. All other credit is attributed to those persons involved within the original output of featured works.

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A/W'17 Trend Report

Collectively within a team, students design their own Trend Report, presenting a series of images relative to the current season (in this case Fall/Winter 2017). After selecting one of the four Megatrends proposed by WGSN for the current season, students then source one runway "designer" representation of their Megatrend (chosen via Vogue.com Fashion Shows). A selection of seven coordinated products (sourced via Net-a-Porter or Mr. Porter) is matched with other complimentary imagery of their choice. Students use a combination of Adobe Illustrator, Photoshop and InDesign as well as Microsoft Excel to create this project. Credits for the sourced imagery do not appear here in a visual sense, though are present nonetheless within the submited interactive .pdf version (Note* a .jpg has been uploaded to the LCI Education Network). In other words, the student claims authorship only insofar as the arrangement of imagery, text, and shapes are concerned with the expection of the student's bio. All other credit is attributed to those persons involved within the original output of featured works.

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Business Card

Mock up of current business card

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Personal Visual Identity Branding

Personal Visual Branding Preliminary Design Work Page I Working from the previously developed Colour Palette, students explore the brandmark-making process. Personal Visual Branding Preliminary Design Work Page 2 Fonts of the student's own choosing are downloaded and studied, then applied within a preliminary logo creation area. Social media icons are also reinterpreted to match their Colour Palette.

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