Project done for advertising class in 5th semester. The scenario for this project was: Our "agency" was approached by "MAC" to create an advertising strategy for the launch of their new Vavavoom foundation, taking place at Galerie 16 in Mtl. Our team created a comprehensive strategy which included social media, sales promotion, promotion of the event, newsletter blast and media placement in the metro and bus shelters. I personally created this poster. The big idea was : Share the confidence
picture by Claire Harrison for Wylde Magazine.