Joshua  Lazaro

Joshua Lazaro

Arts et design
LCI Melbourne

Changing a company's identity

A business is never perfect, especially a small-business that is on the rise trying to compete with competitors on the market. It is extremely difficult to do so when your business has many competitors, like in the nail and beauty industry. Balmoral Beauty needed a revamp in order to gain more customers, more experience and exposure in the industry. As Balmoral Beauty is a nail signature supplier, their new identity needed to reflect this. A new logo was created for the company, which would be seen on any promotional material. A new websie was created and a series of posters, encouraging and inspiring employees. Having employees that are determined to work can elevate their work ability.

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