New York Fashion Week is an annual event where fashion brands showcase new exclusive clothing range in front of hundreds of people in an enclosed gallery. For the first time in the event’s history, New York Fashion Week for Kids has asked creatives to create type for their 2017 exhibition, which will be applied to any promotional material. In order to suit the client’s need, a cute but sophisticated typeface is needed. After several meetings with the client, the typeface had finally been created, and a set of colourful type was designed (the client’s want). Each letter contained a different brands, for example the letter ‘G’ contained a Gucci hat and shoes etc.