Beverage Design / Packaging/ Branding “White Leaf“ is a dedicated kombucha making company based in Vancouver, BC. Kombucha is a traditional fermented drink made with black tea and sugar that the ancient Chinese called the “Immortal Health Elixir” which contains a variety of vitamins, minerals and enzymes. It has a rich anecdotal history of health benefits such as preventing and fighting cancer, arthritis, and other degenerative diseases. The research was conducted to engage with and make a healthy drink for young, health conscious and positive people who love nature and prefer organic products. The logo is a text wrapped vertically in an oval shape, with a hand holding the tea leaves intended to project a positive emotional message. To bring a more natural look to the product, the illustrated pattern of organic ingredients found in the product has covered the bottle. The colour white is associated with low weight and low-fat food.