luxi lin

luxi lin

Design graphique
LaSalle College Vancouver

Beverage Package

SanDo is a company that produces rice wine in Yunnan, China. That required branding and packaging design. For the inspiration, Yunnan has a famous snow mountain called Yulong Xueshan‮‬, witch translates into Jade Dragon Snow Mountain. The mountain has snow all year round and the local people religiously believe that is where a god named SanDo resides. In Chinese “three”‬is pronounced San and is used as the inspiration for the logo. The graphics on the front of the packaging are base on the legends of San Do. San Do could take the form of a Buddha, Dragon and Antelope because SanDo god has three type of form in legends. 3 different color is representing 3 different flavor of ingredients witch is corn, rice and grapes.

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