The owner is starting up a bubble tea shop called Game Star. In recent years, bubble tea has become a popular drink around the globe, and many entrepreneurs have chosen to start up their own bubble tea shops. As a result, it has become quite challenging for one bubble tea shop to stand out from the rest. To distinguish itself in the beverage industry, Game Star’s owner has decided to incorporate unique themes to both the drinks and the in-store experience. Most importantly, it is a design meant to help customers remember the brand better, as every flavor is associated with a different character drawn in pixels.