Tabi's

π™‹π˜Όπ˜Ύπ™†π˜Όπ™‚π™„π™‰π™‚ π˜Ώπ™€π™Žπ™„π™‚π™‰ π™π™Šπ™ π™‚π™Šπ™π™π™ˆπ™€π™ π™Žπ™’π™€π™€π™ π™Žπ™€π™π™Ž π™π™Š π˜Όπ™π™π™π˜Όπ˜Ύπ™ π™ˆπ™„π™‡π™‡π™€π™‰π™„π˜Όπ™‡π™Ž | What we eat is specific to each of us and says a lot about our personalities. There has been a rising trend of β€œfashionable” food which uses food as a vehicle for self-expression. Tabi’s is a sweets company selling chocolate, candy and jellies. The goal of the packaging design is to create fashionable, social-media ready look targeting younger generations who are willing to spend money on gourmet foods. The design is inspired by the genre β€œVapor wave” which has surreal aesthetic style with a chill vibe loved by many millennials. Using the characteristics of Vapor wave, each packages expresses the world of the imaginary with eye-catching neon colours.

Graphic Design/LaSalle College Vancouver/7k2iacvgpgpym8anef8vcqqtxv5ujo58
Graphic Design/LaSalle College Vancouver/53kebv6400gysix2o5o1ybri658m9x9x
Graphic Design/LaSalle College Vancouver/6mgmhns5npi4c2uda9xp0qatba074gex
Graphic Design/LaSalle College Vancouver/2mnm72efjrztwgxucnwdx0hkx1gsv0w2
Graphic Design/LaSalle College Vancouver/fmqc72v16oez7spw4d900zyxgvhqj6uv