The goal was to create a product or service . We chose to create a re-fill center. We had to explain it's mission, the clientele, the packaging and so much more. We chose to go for Sephora because they are a leading beauty company all over the world and getting them to get a refill center ( or more) could really lower their pollution including the brands that are being sold in their stores. The goal of this service if to sell refillable packaging and being able to refill multiple branded products in-store without extra packaging in between.
One of the things we had to find and create is our target customer. This is the one we came up with.