It is with great pride that I present the hard work that was completed over the course of a year during my studies at Lasalle College. My team and I also made it to semi-finals which was a very big pride and accomplishment on all of our parts. A brief description of our product is the following: As a Montreal based hair brush company, we specialize in creating tools for professional hairdresser. What sets our product apart from the existing brands on the market is the ergonomic design to alleviate early symptoms of carpal tunnel—which is a condition that affects the median nerve traveling to the wrist due to excessive compression resulting in symptoms such unbearable pain, tingling and numbness. The document below is a product development report that was written for our final project tutor in order to give a better understanding of our product, branding, and most importantly a glimpse of our hard work.