Renae Kleef

Renae Kleef

Design Arts
LCI Melbourne

Absolut Vodka

CHALLENGE: To promote safe and responsible drinking. SOLUTION: Allowing individuals to connect and identify with animals to evoke a deep emotional response. Each animal represents a different reaction and response when alcohol is consumed.

Design Arts/LCI Melbourne/ddcu302b74fg9r2qo6xmxxqojgoie2g3
Design Arts/LCI Melbourne/7yuo6ql0ngl1ba44ax69eej7qd9i9157
Design Arts/LCI Melbourne/q8u5y0w741vlpuceb6s57sv0lx8vmgw2