Ardène - Tropical Invasion

This was a project for my Private label management class. We had to form our own 6 person team and randomly pick a Canadian clothing brand that we would have to work on all semester (we picked Ardène). once picked, we had to find the brand's history, mission and their market and then start a moodboard and create a collection for SS19 based on actual tendencies and the ones to come by respecting their price range, suppliers's origins and colours. Every aspect of the collection i.e garments, colours, style had to be justified with a reason based on Ardène's philosophy. We named our collection Tropical Evasion and this is what it looked like.

Fashion Marketing/LaSalle College | Montréal/3qyyrvp1526vyhebctqrzzpi40qragc8
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Fashion Marketing/LaSalle College | Montréal/3qyyrvp1526vyhebctqrzzpi40qragc8
Fashion Marketing/LaSalle College | Montréal/uwpce4d4yj1jh60pfyuwg9o7qkfpzfli
Fashion Marketing/LaSalle College | Montréal/8u0er7y9mnww7zbjgxgda0j632vqz5c0
Fashion Marketing/LaSalle College | Montréal/sgibub5u7r8tp08o6lzhltg2pqnbnmy9
Fashion Marketing/LaSalle College | Montréal/g5erymawnocozn4n1g463n9mk73xlcnb