Anastasia J

Anastasia J

Fashion Marketing
LaSalle College | Surabaya

Odd Mod's Campaign Catalogue and Video

This campaign was created for Fashion Enterprise and Advertising final project. The following brand is called Odd Mod. Find out more by following our Instagram account @odd_mod. ♡♡♡♡♡♡♡♡♡♡♡♡♡♡♡♡♡♡♡♡♡♡♡♡♡♡♡♡♡♡♡♡♡♡♡♡♡♡♡♡♡♡♡♡♡♡♡♡ ABOUT THE BRAND Odd Mod is the offspring of wittiness with street wear in mind. Established in 2018, the enigmatic creator wanted to expand her creative thoughts into apparels. Odd Mod focuses on driving irregularity into everything it does – creating pieces that are relatable and playful for the trend-conscious youth. Odd Mod offers vibrant, cozy silhouette that has its own quirks in order to stimulate joy into people’s daily lives.

ODD MOD - Trending Feelings

ABOUT THE CAMPAIGN Odd Mod collides both digital world and reality to curate a collection that described a relationship in the 21st century . Using trendy slangs as a main inspiration from online romance, Odd Mod embodied them as relatable and quirky characters; Slave for Love (Budak Cinta), Peanut (Kacang) and Confused (Galau). It depicts a story where two people fell in love, having never met face to face, but rather through online conversation. How a heart lures another heart into a trap, and makes them into slave, blinded with love. It unfolds the anticipation and the unbearable, confusing times that person experience of waiting for a reply and the disappointment when one leave him or her hanging, at ‘Read’. So instead of drowning in lovesickness, Odd Mod is here to replace the cliché into something more enjoyable and bearable.

CATALOGUE

Read the document

Other Credits

TEAM
MODEL @tori.zapp from @byoumodels
PAR @lukasatmajaphotography
STYLIST #theresamdk
VIDEO @annabellaursia
MUA @bellnadiaa
HAIR @stylist85