Enterprise Brand: bru. (video campaign)

Founded in 2019, bru. comes from brutalism. Brutalism comes from the word ‘béton brut’ a French word that means raw concrete. Brutalism is the 1950s and 1960s architectural style characterized by simple, block-like shapes with raw concrete construction. Known for its utilitarian feel, it forms express an emotional content independent of structural and function. bru. wants to make bags that are versatile, durable and timeless, combining utility and style to allow you to transition from workday to weekend with ease. bru. represents individuality and modernity through simple and minimalist silhouettes.

bru. video campaign

Drop 1 - "SILENCE" As you exploring the busy world with bru., may you find the silence needed in the subtle contrast earth tone colors. Authoritative yet calming black, army green, and dark brown color. Complemented by the lighter classic broken white, greyish brown, and a hue of rich browns. It’s a mix of the interpretation of silence.

Other Credits

Team Members: Putri Hasna Amalia and Alishya Retno Shaqina

Poem: Golden Silence by Caroline Johnstone
Talent and makeup artist: Ivy model
Videographer: Pradana Habrari
Wardrobe: HEIM