Absolut Vodka

Challenge: Create a triplet series of print advertisements to promote safe and responsible consumption of alcohol for Absolut Vodka. Solution: The print advertisements use real life circumstances to draw attention to the serious consequences that can happen when intoxicated due to people perceiving circumstances differently to what they are. The image through the bottle is the drunk perception, whereas the outer image shows the true situation.

Design Arts/LCI Melbourne/8th59zparm8rin96b4cbe6bhahr6lkwl
Design Arts/LCI Melbourne/kruy9n2gmos7jxvxifgkhb9deco8f3ei
Design Arts/LCI Melbourne/ew2t2dxsyodzv165qriru8g5s3dcio73
Design Arts/LCI Melbourne/8th59zparm8rin96b4cbe6bhahr6lkwl
Design Arts/LCI Melbourne/kruy9n2gmos7jxvxifgkhb9deco8f3ei
Design Arts/LCI Melbourne/ew2t2dxsyodzv165qriru8g5s3dcio73