Raw Artisans

“Raw Artisans” is a French inspired raw diet bar located in Montreal, Quebec. It offers raw fruits, vegetables, and grains based on the idea that cooking food destroys its nutrients and natural enzymes. The bar features seasonal foods that rotate throughout the year and are used by four artisan chefs who want to share their healthy diet recipes. The deliverable was to create the brand identity for the store by designing an original logo, a series of package designs and a menu. The conceptual rationale behind this project is to promote people being more social at the table. The chefs came up with the idea of painting at one’s own table while dining, hoping to build close relationships with friends and families. The “Raw Artisans” logo was constructed in a rough paint brush style to capture the motion of the chefs at work. The brand incorporates colours that represent the four seasons with the quirky illustration of each character depicting the chef’s personality as an artist. The design uses a watercolor splash texture which mimics the extraction of natural juices from raw foods. A bright colour palette gives an ‘organic’ and ‘fresh’ look and feel to the piece.

Graphic Design/LaSalle College Vancouver/xt3xbum5onw2tb9l8ohfz94l3frob0x9
Graphic Design/LaSalle College Vancouver/mlqrmdsayiqv6peuaxtdj109mw6asjqb
Graphic Design/LaSalle College Vancouver/6sbqw1au0imtz798o5nqkdq1m4foe4tb
Graphic Design/LaSalle College Vancouver/qkz08oskyx88nytynyj5qio3vk2nvx4c
Graphic Design/LaSalle College Vancouver/xt3xbum5onw2tb9l8ohfz94l3frob0x9
Graphic Design/LaSalle College Vancouver/mlqrmdsayiqv6peuaxtdj109mw6asjqb
Graphic Design/LaSalle College Vancouver/6sbqw1au0imtz798o5nqkdq1m4foe4tb
Graphic Design/LaSalle College Vancouver/qkz08oskyx88nytynyj5qio3vk2nvx4c

Other Credits

Photo Taken By Sewari Campillo