Shopmark is an app designed to aid people while shopping in-store and online, by allowing easy access to sales and products they enjoy. Creating a profile in Shopmark is like getting a new shopping assistant. The app will keep track of the user’s favourite stores, create a measurement profile to find the best size of clothing, generate recommendations based on purchased products and find alternatives for products they’ve bookmarked. Shopmark will also send notifications about changes in products, help the user locate their saved products in the store, create different collections in their profile and share products with friends.