The Bards Choice is a high end vodka bottle design based on the works of William Shakespeare. Inspired by the story of Hamlet, potion style bottles were chosen for the vodka. Each bottle is infused with a different flavor that relates back to the characters in the play of Hamlet. A white background is used on the labels to help make the characters jump off the label and draw eyes towards the bottle. The logo word-mark sits inside a banner in the shape of a scroll which is a call back to the time period of Shakespeare’s. Scrolls and banners were used to advertise his plays such as “Hamlet”. Each character is design to be inside a room with a item that relates back to the play. On the back side of each label reads a quote from the story and also contains some information on how the flavor relates to the characters.