Devina Mardiputri

Devina Mardiputri

Fashion Marketing
LaSalle College | Jakarta

Strategies of Italian Luxury Brands Adjusting in China ; Study Case

This is my marketing I final project which is about analytical thinking of marketing strategies in shifting luxury brands so they can adjust into the desired target market continent. I have achieved the highest content's score for this project in class. I have received many of knowledges as well the depth of critical analytical thinking about the analytical marketing strategy part in shifting luxury fashion brand. I believe from this project, it can make me well prepared to contribute my work professionally and really hope can applicate my work in the future real fashion industry.

Strategies of Italian Luxury Brands Adjusting in China ; Study Case

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