Naeniam is a fermented beverage made in Lily Dale, New York. Lily Dale is a famous spiritualist and psychic town where ghosts speak and death ceases. This beverage are purified spells made from wildflowers that different mediums use during the rituals to bring health, happiness, love etc. Naeniam in Latin means Incantation which refer to the charm used while making these drinks. The challenge was created a small label where all the information and illustrations fits properly while conveying the feeling of the town. The design approach was a modernized Victorian style. Illustrations are flowers that are one of the main ingredients on the beverage. The logo symbolizes a lot of things, it is an eye but also the sunrise which refers to the awakening of soul due to the spell of the drink. Bright colors are used to attract attention and pop the label.